Genesis Curry Flow
Awards
Cannes Lion (Bronze, Silver, Gold), ADC Bronze, London International Awards (Gold),
ANDY Awards, Gold Andy: IDEA Category, Webby Awards, and more.
Role: Director / Producer / CG Lead
During the 2021-2022 season, Stephen Curry was close to breaking Ray Allen's record for most 3-pointers. To mark the event, Under Armour and Curry Brand launched the Genesis Curry Flow shoes for the Metaverse. Berlin Cameron, a creative agency, hired NewKino Studio to create a hero film, 7 animated pieces, and Metaverse-ready shoes. I directed and produced the film and assets, which gained over a million views on social media. I also led a team to create the required assets before Curry broke the record (within 30 days).
Client: Under Armour / Curry Brand
Agency: Berlin Cameron + VML
Production: NewKino Studio
2974 NFTs
During the campaign, 2974 digital collectibles were created to honor Stephen Curry's 3-point record. Priced at $333 each in five different levels of rarity, they were all sold in 10 minutes, raising $1 million for charity. To make these assets, my team and I scanned the real shoe and optimized it in Cinema 4D. We made five different shoes and placed them in five distinct settings. Each digital collectible shares a tale about the shoe and includes aspects of Stephen Curry's path to scoring 2974 3-pointers.
Behind The Scenes
Storyboards by áine gleeson