NYX GORJS DAO
Role: Producer / Art Director / Technical Director
Imagine a metaverse where beauty is defined not by genetic traits or physical characteristics but by the imagination and creativity of those who choose to build it.
Meet GORJS™—the world’s first beauty creator DAO inviting a community of web3 creators, 3D artists, and beauty makers to create the future of digital beauty. Through the application of decentralized governance, GORJS empowers the a community to shape the future direction of the DAO with their work, their ideas, and their votes.
Client NYX / L’oreal
Agency: Berlin Cameron + VML
Production: NewKino Studio + Insomnia Labs
The Hero Film
We created a hero film under tight deadlines for Viva Tech Paris. The film introduced the GORJS Beauty DAO and highlighted digital beauty. It starred avatars created by Curry Tian, Smeccea, and Craves. My responsibilities included deciding the art style with director Curry Tian, producing the film, and setting up the production process with various software like Cinema4D, Houdini, Marvelous Designer, Octane, and Redshift.
Behind the Scenes
FKWME Pass
Directed and animated this NFT asset for NYX. Sold out in 10 minutes.
Avatar designed by @thisiscraves
Music by Julian Lamadrid.
Dream Vortex
In the second part of the campaign, 9 creators made their own special avatar collections for the 'Dream Vortex'.
During this time, I directed & produced social media content and helped artists by creating a smooth workflow and ensuring compatibility across different platforms such as the Sandbox, Hologram, and Infinite Objects.
Director: Noah Kim
3D Designer: Brooks Lane
Music: Julian Lamadrid
